Customer Value Management Executive

About the role

Digicel is looking for a Customer Value Management (CVM) Executive in Willemstad. The main objective is to develop, implement and manage a strategic customer value management plan that enhances customer lifetime value.

Key responsibilities

• Create CVM marketing plans and initiatives
• Identify new customer segments to target
• Build and test campaign models in Lumata
• Drive customer loyalty and retention and increase customer value
• Report on campaign key performance indicators and optimize campaigns as needed
• Execute CVM campaigns using the Bulk SMS tool and the Lumata platform
• Create customer-facing CVM messages and ensure accurate product and service representation
• Obtain market sign-off on all CVM offers and messages
• Monitor and assess the effectiveness of all CVM marketing activity
• A/B test offers and messaging

Required profile

• Bachelor's degree in Business, Marketing or Science (or equivalent professional qualification)
• 3 years of working experience in a customer contact center environment, including statistical analysis of key performance measures
• Good organizational skills with strong attention to detail
• Highly motivated, results-driven and able to show initiative

Required skills

• Relevant systems training, including Microsoft Office and Nortel Symphonix call center server
• Analytical skills
• Excellent written communication skills
• Knowledge of PBX systems